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1 celebrity marketing
марк. маркетинг знаменитостей (управление отношением общественности к очень известным людям; размещение информации о "звезде" в средствах массовой информации, планирование графика появления в общественных местах и т. п.)See: -
2 celebrity marketing
Реклама: маркетинг знаменитостей -
3 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
4 person marketing
марк. маркетинг личности [отдельных лиц\], персональный маркетинг (деятельность по созданию, поддержанию или изменению отношения общественности к конкретным лицам; распространенные формы этой деятельности: маркетинг знаменитостей, маркетинг политических кандидатов, самомаркетинг)See: -
5 political marketing
марк., пол. политический маркетинг, маркетинг политических кандидатов (маркетинг, используемый в политической борьбе; характеризует деятельность по созданию, поддержанию или изменению отношения общественности к конкретным политическим деятелям и партиям)Syn:See: -
6 маркетинг знаменитостей
Advertising: celebrity marketingУниверсальный русско-английский словарь > маркетинг знаменитостей
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7 rising
rising ['raɪzɪŋ]1 noun(b) (of sun, moon, theatre curtain) lever m(c) (of prices) augmentation f, hausse f(e) (from dead) résurrection f(f) (of Parliament, an assembly) ajournement m, clôture f de séance∎ they were up early to see the rising sun ils se levèrent de bonne heure pour voir le soleil se lever ou le soleil levant;∎ the land of the rising sun (Japan) l'empire m du Soleil-Levant(c) (ground, road) qui monte∎ the rising number of homeless people/tourists le nombre croissant de sans-logis/de touristes(e) (up-and-coming) qui monte;∎ the rising generation la nouvelle génération, la génération montante;∎ he's a rising celebrity c'est une étoile montante3 adverb∎ she's rising forty elle va sur ses quarante ans►► rising damp humidité f ascensionnelle ou par capillarité;British rising fives = enfants allant sur leurs cinq ans (âge où ils doivent commencer l'école);Horseriding rising trot trot m enlevé ou à l'anglaise -
8 star
1 noun∎ to sleep (out) under the stars dormir ou coucher à la belle étoile;∎ the morning/evening star l'étoile du matin/du soir;∎ to have stars in one's eyes être sur un petit nuage;∎ figurative to see stars voir trente-six chandelles;∎ figurative to reach for the stars essayer d'atteindre les sommets∎ his star is rising son étoile brille chaque jour davantage;∎ his star is on the wane son étoile pâlit;∎ to be born under a lucky star être né sous une bonne étoile;∎ I thanked my (lucky) stars I wasn't chosen j'ai remercié le ciel de ne pas avoir été choisi;∎ the influence of the stars l'influence des astres;∎ familiar what do my stars say today? que dit mon horoscope aujourd'hui□ ?;∎ it's written in the stars c'est le destin∎ the restaurant has gained another star le restaurant s'est vu décerner une étoile supplémentaire;∎ the Star of David l'étoile de David;∎ the Stars and Bars le drapeau des États Confédérés;∎ the Stars and Stripes la bannière étoilée (le drapeau américain)(d) (asterisk) astérisque m(e) (celebrity) vedette f, star f;∎ one movie won't make him a star il ne deviendra pas une star en un seul film;∎ she was an up-and-coming rock star elle était en train de devenir une grande star du rock;∎ he's a rising star in the Labour party il est en train de devenir un personnage important du parti travailliste;∎ to be the star of the class être la vedette de la classe(f) (blaze → on animal) étoile f∎ the star attraction of tonight's show la principale attraction du spectacle de ce soir;∎ the star turn la vedette;∎ to get star billing être en tête d'affiche;∎ to give sb star billing mettre qn en tête d'affiche;∎ the hotel gives all its clients star treatment cet hôtel offre à sa clientèle un service de première classe(b) (salesman, pupil etc) meilleur;∎ he's our star witness c'est notre témoin-vedette ou notre témoin principal∎ in a star configuration connecté en étoile∎ the play starred David Caffrey la pièce avait pour vedette David Caffrey;∎ "Casablanca", starring Humphrey Bogart and Ingrid Bergman "Casablanca", avec Humphrey Bogart et Ingrid Bergman (dans les rôles principaux)(b) (mark with asterisk) marquer d'un astérisque∎ candles starred the darkness des bougies étoilaient l'obscurité;∎ the bay was starred with sail boats la baie était parsemée de voiliers∎ who starred with Redford in "The Sting"? qui jouait avec Redford dans "L'Arnaque"?;∎ "Othello", with Laurence Olivier starring in the title role "Othello", avec Laurence Olivier dans le rôle principal;∎ he's starring in a new TV serial il est la vedette d'un nouveau feuilleton télévisé;∎ he starred as a gangster il avait un rôle de gangster►► star anise anis m étoilé;star apple pomme f étoilée;British History Star Chamber tribunal m correctionnel; figurative pejorative tribunal m arbitraire ou inquisitorial;∎ Court of Star Chamber = tribunal anglais de 1487;Electricity star connection couplage m en étoile;star fruit carambole f;star jump (exercise) = saut avec extension latérale des membres;Computing star network réseau m en étoile;Computing star point point m neutre;star ruby rubis m étoilé;star sapphire saphir m étoilé;Military star shell obus m éclairant;star sign signe m (du zodiaque);Computing star structure structure f en étoile;Star Wars la guerre des étoiles (nom donné à l'Initiative de défense stratégique, programme militaire spatial mis en place dans les années 80 par le président américain Reagan);Star Wars research la recherche sur la défense stratégique✾ Film 'A Star Is Born' Wellman, Cukor 'Une étoile est née'ⓘ COURT OF STAR CHAMBER En 1487, Henri VII mit en place cet organe judiciaire dans le but de renforcer l'autorité de son gouvernement. Ce tribunal jouissait d'une grande popularité de par son impartialité et le fait qu'il échappait à la corruption des nobles, les obligeant à se plier à la justice royale.
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